Jordan Fuller debuts new custom RADical Hope cleats during 2025 My Cause My Cleats campaign

Atlanta Falcons safety and RADical Hope champion Jordan Fuller debuted a new edition of RADical Hope cleats during the 2025 NFL My Cause, My Cleats weekend. The custom shoes featured the organization’s signature colors and logo, along with pillarstone values such as empowerment, engagement, and sustainability. Fuller chose RADical Hope as his non-profit during My Cause, My Cleats for the third time in his NFL career.

My Cause My Cleats allows players to express their commitment to the causes that are most important to them.

As part of the collaboration between the NFL and players, players represented hundreds of charitable organizations during warmups of My Cause, My Cleats weekend that focus on causes from youth wellness to sex trafficking prevention and support for single parents.

“Our players are passionate supporters of many charitable causes and serve as changemakers in their communities,” said NFL Commissioner Roger Goodell. “We are excited to build upon last year’s success and work with our players to expand this unique platform that enables them to raise awareness for causes they support.”

Players will have the opportunity to raise money for their cause by auctioning their cleats off at NFL Auction; 100% of money raised will be donated to the player’s charities. Fans may bid on game-issued player cleats to help players raise funds for their chosen causes.